Internet, August 6, 2008. Yandex.Direct advertisers have got a new tool for managing their budgets: they can bid separately for contextual and for search ads. This ad management mechanism allows for better control over costs of placing contextual ads on websites in the Yandex Advertising Network (YAN).
Internet, July 24, 2008. Vladivostok joins Yandex’s Local Network Program. Now all services the company provides for its users in this city become local. With Vladivostok ISPs joining the Local Network Program, web users will be able to access all Yandex services at a high page loading speed and local rates.
Internet, July 3, 2008. Yandex launched the public beta of Yandex.Video, the company’s new service for searching and sharing video content. Now, Yandex users can search videos online and view the most popular video clips.
Internet, June 26, 2008. Yandex completes the first phase of the Traffic 2.0 project, the company’s initiative to create user-generated traffic maps. Users can now track clear traffic in Moscow at the Yandex.Maps website. Starting today, drivers in dozens of cities across Russia and Ukraine start feeding and benefiting from live traffic information.
Internet, June 16, 2008. Yandex will be closing the acquisition of Smilink, a Russian road traffic monitoring agency, in July this year. The financial terms of the acquisition are confidential.
Internet, June 10, 2008. Yandex’s mobile search service is now available on MTS WAP portal. The newly launched service searches both the internet, and the mobile content at wap.mts.ru.
Internet, June 9, 2008. Yandex.Mail is now fully available in Ukrainian. Since last year, Yandex users in Ukraine can send emails from the Ukrainian domain @yandex.ua. Starting today, they can write emails and send them using the Ukrainian interface.
Internet, June 6, 2008. Yandex makes the web accessible from any mobile phone supporting an internet browser, automatically recognizing and adapting website content for the specific make and model. Mobile users now can rely on Yandex to properly display their search results for them, even if their gadget cannot do so on its own.
Internet, May 29, 2008. Shopping became easier for Yandex.Market users who can now read customer reviews published on the service. Reviews for products and services are available right on product description pages. Any authorized user can write a review.
Internet, May 21, 2008. Yandex.Direct started alerting its clients, advertisers and partners, about website problems as they occur. Due to Yandex’s website availability monitoring, advertisers can now quickly deal with breakdowns without wasting their money on displaying ads with links, which lead to inaccessible websites.
Internet, May 16, 2008. Yandex releases a new version of search on www.yandex.ru. The testing period lasted about a month. The final version takes into account feedback from thousands of users.
Saint Petersburg, May 15, 2008. With the opening of the sales department in its Saint Petersburg office today, Yandex brings its advertising technologies closer to advertisers and advertising agencies in this city. The Northern Capital is the third location, besides Moscow and Odessa, where Yandex sells ads “on the spot”*.
Internet, May 13, 2008. Yandex became the default search engine on Opera Mini mobile web browser. Mobile users in Russia and in the CIS can now have instant access to Yandex web search directly from the start page of the browser. Previously, the Yandex search field featured in Opera’s desktop browsers.
Internet, May 7, 2008. Yandex adds interactive maps of road junctions to its Moscow mapping service. This new handy tool provides drivers with ready-made road junction solutions and helps planning a trip.
По итогам работы за 2007 год агентство i-Media подтвердило статус сертифицированного коммерческого партнера ООО «Яндекс» и по оборотам денежных средств, размещаемых в сервисе Яndex.Директ, входит ТОП-10 крупнейших агентств в России.
Internet, April 15, 2008. Yandex has launched connection search, a service designed for travelers. Yandex.Timetable helps to plan a trip by plane or by train.
Internet, April 8, 2008. Samara joins Yandex’s Local Network Program. The company set up its server equipment there and started free traffic exchange with local Internet providers. Now Yandex becomes a local web resource for Samara web users.
Internet, April 7, 2008. Yandex implemented quantitative indicators to measure quality of websites in the Yandex Advertising Network (YAN). In addition to regular moderation, partner websites will also undergo automated check-up.
«Мы собрали на одной сцене лучших экспертов по малобюджетному маркетингу и бизнесменов, уже внедривших инструменты партизанского маркетинга в своих компаниях, чтобы они поделились с участниками конференции самыми эффективными инструментами и самыми яркими „фишками“, которые можно будет сразу применить в своем бизнесе и очень скоро получить результат»
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