Майк Адамс (Mike Adams) из Adams Technologies Inc. в своей статье «Marketing Communications» рассказывает о методах продвижения продукции промышленного назначения, которые работают в его бизнесе:

When we hear the word «advertising» most of us think of newspaper, popular magazine, radio, and television ads. These vehicles work very well for consumer products, but industrial products like ours require alternatives that target our potential customers. These alternatives include direct mail, trade publication ads, websites, trade shows, and corporate capabilities brochures and videos. Marketing communications efforts can include all of the above, and much more! Public relations efforts include press releases, technical articles written by individuals in your company, articles about your company, articles about other companies using your products, and interviews with members of your company. A previous article addressed the importance of a good marketing plan. These efforts are the tasks necessary to carry out that plan.