Центр изучения иностранных языков «Golden Staff» запустит новую улучшенную программу для маркетологов

Программа курса содержит:

1. MarketingBasics

• Marketing mix
• SWOT analysis
• Marketing strategy and marketing plan
• Marketing ethics
• The market environment
• Legal aspects of marketing

2. Research

3. Product

• Product development
• Brainstorming
• Product and service types
• Product life cycles
• Selling product and services

4. Positioning and branding

• Brand management
• Brand values

5. People -customers and stuff

• Market segmentation
• Customers needs and behavior
• Loyalty programmes
• Motivation marketing
• Customer relationship management

6. Price

• The marketing budget
• Pricing strategies

7. Place

• Logistics and the distribution chain
• Merchandising
• Trade shows
• Telemarketing
• Online shopping and mail order
• Personal selling

8. Publicity and promotion

• Media strategy
• Outdoor advertising
• Buzz marketing
• Street marketing and sampling

9. Packaging

• Logos
• Materials and containers

10. Public relation

• Corporate communications
• Public relations and lobbying
• Event and sports sponsoring
• Crisis communication

Длительность программы: 100 академических часов

Контакты: (044) 289-38-06; 289-32-72

www.staff.ua