Chelyabinsk and Kirov Join Yandex

The Local Network Program was launched last year. This project is Yandex's solution to the Internet access problem in Russia's regions: federal and local traffic in the regions have different payment rates and connection speed. In the framework of this project Yandex rents dedicated channels to large cities in every federal region, thus becoming a local web resource for the majority of web users in Russia.

Chelyabinsk and Kirov are the first cities in the project, where the costs of providing cheap and fast Internet access to Yandex's services are paid not by Yandex, but by the company's partner provider.

"Despite the tendency in the regions to switch from limited to unlimited tariffs, the majority of users have to skimp on their traffic," says Andrian Bushin, Head of Marketing at Multiregion. "Launching this project in partnership with Yandex will increase the number of new internet connections and the number active web users, which, as a result, will boost traffic not only to Yandex's services, but also to other online resources. We plan to use this experience in all 37 cities covered by the Multiregion Group".

There already are eight cities in Yandex's Local Network, which include Chelyabinsk, Ekaterinburg, Kirov, Moscow, Novosibirsk, Samara, Saint Petersburg and Vladivostok. The company also has its server equipment set up in Kiev and in Frankfurt.

Providers are welcome to join Yandex's Local Network Program. To become a member, please, apply at [email protected].

The Multiregion Group was founded in 2004. The Group operates in the cable television and broadband markets.
Multiregion is the fourth biggest player in the Russian cable television market and the largest independent cable network in Russia. It serves more than 750,000 cable television customers and more over 180,000 broadband users. The Group owns cable networks in 37 cities in Russia, which include Saint Petersburg, Tyumen, Chelyabinsk, Omsk, Novorossijsk and other. The Group's network operators together provide services to more than 2 million subscribers.

Contacts:
Elena Kolmanovskaya, Chief Editor
Dina Litvinova, Head of Yandex PR
Phone: +7 495 739-70-00
Fax: +7 495 739-70-70
E-mail: [email protected]